Casinos are the ultimate thrill-seeking playground for anyone looking to try their hand at gambling. They’re filled with neon lights, booming music and the sound of people slapping chips into their hands. But there’s more to casinos than a game of cards or a spin on the slot machine. Casinos are also an entertainment destination with the potential to reward big winners with life-changing sums of money.
But behind the glitz and glamour lies an intricate network of corruption that is rooted in organized crime. In Casino, director Martin Scorsese lays bare the mob’s control of Las Vegas’ gambling industry in the 1980s, and how they lost it. Based on the nonfiction book by Nicholas Pileggi, the movie is a gangster epic with sprawling connections to politicians, Teamsters unions and Midwest mafia families. But unlike other mafia movies, Casino never degenerates into melodrama or gratuitous violence. Instead, Scorsese’s use of brutality serves to authentically depict the tumultuous and seedy underbelly of the city.
Regardless of whether you’re a card counter, a seasoned poker player or a newcomer to the world of gambling, there is one thing all casino patrons have in common: they want to win. However, winning at the casino isn’t easy. In fact, the odds of beating the house are very slim. In order to make a profit, casinos have built a mathematical advantage into every game they offer. This edge can be as low as two percent, but over the millions of bets made by casino patrons, this amount adds up. It’s enough to fund elaborate hotel rooms, fountains and towers shaped like pyramids, castles or replicas of famous landmarks.
Another way casinos make money is by offering “comps” to their best players. These free goods or services can include anything from free drinks and food to hotel stays and show tickets. But there is a dark side to comps: they can encourage bad habits, including over-gambling and addictive behavior.
When someone wins, the entire casino cheers and claps. This creates a sense of false possibility that can keep gamblers putting more and more money in the machines. A friend of mine once told me he worked security at a casino and quit after 3 months because he was so sick of seeing people stand at the slot machine soiling themselves in anticipation of hitting the jackpot.
In a world where casino marketing is so critical to your business, it’s important to understand that not all casino marketing strategies are created equal. In this blog post, we will explore tried and true casino marketing tactics that are sure to boost your discoverability and drive more traffic to your establishment. So, whether you’re a newbie or an experienced casino marketer, read on to learn more about how to increase your discoverability with these tried and true strategies.